Announcement
Safe Enterprises Retail Fixtures Ltd (SERFL), a retailer‑infrastructure specialist, announced its strategic entry into the retail automation space with the launch of WAVE, a proprietary RFID‑powered self‑checkout platform. The company confirmed that it has already deployed its first commercial orders for WAVE, marking the initial commercial validation of the solution.
Market Context
According to Fortune Business Insights, the global retail automation market is expected to expand from approximately USD 31.2 billion in 2026 to USD 77.4 billion by 2034, driven by increasing adoption of AI, RFID, computer‑vision and self‑service technologies.
Platform Features
WAVE leverages Radio Frequency Identification (RFID) technology to automatically identify all RFID‑tagged products placed within the checkout zone, eliminating the need for conventional barcode scanning. The platform is designed for organized retail formats such as fashion, apparel, department stores and large‑format outlets and promises faster, frictionless checkout, reduced customer waiting time, improved billing accuracy, higher store throughput during peak hours, enhanced customer experience and simplified store operations.
First Commercial Deployments
SERFL has successfully installed WAVE at its initial client locations, demonstrating early market acceptance and confirming the company’s capability to deliver intelligent retail technology alongside its traditional infrastructure services.
Executive Comment
Mr. Mikdad Merchant, Whole Time Director of Safe Enterprises Retail Fixtures Ltd, stated: “Retail is evolving rapidly, with consumers expecting faster, frictionless and technology‑enabled shopping experiences. Through WAVE, we are combining our deep understanding of retail infrastructure with intelligent automation to help retailers improve operational efficiency while enhancing the customer experience. We believe retail infrastructure and retail technology will increasingly work together to shape the stores of the future, and WAVE represents a significant step in that journey.”
Company Background
Safe Enterprises Retail Fixtures Ltd operates in the retail infrastructure segment, providing design, manufacturing, supply and installation of retail fixtures and shop‑fitting solutions for organized retailers across fashion, apparel, footwear, electronics, beauty and lifestyle sectors. The firm positions itself as an end‑to‑end partner, now extending its portfolio to include intelligent retail automation through WAVE, reinforcing its vision of delivering integrated solutions that combine physical infrastructure with advanced technology.
Additional Information
For further details, the company’s website is www.safeenterprises.com and its shop‑fitting arm can be accessed at www.insyncshopfittings.com.