Announcement
Safe Enterprises Retail Fixtures Limited (SERFL) announced entry into the retail automation market with its proprietary RFID‑powered self‑checkout solution named WAVE, and confirmed deployment of its first commercial orders.
Market Context
The global retail automation market is estimated at approximately USD 31.2 billion in 2026 and is projected by Fortune Business Insights to grow to USD 77.4 billion by 2034, driven by adoption of AI, RFID, computer vision and self‑service technologies.
Product Overview
WAVE uses RFID to automatically identify all tagged products placed within the checkout zone, allowing customers to complete purchases without barcode scanning. The platform is designed for organized retail formats such as fashion, apparel, department stores and large‑format stores and promises faster, frictionless checkout, reduced waiting times, improved billing accuracy, higher store throughput during peak hours, enhanced customer experience and simplified store operations.
First Commercial Deployments
SERFL has successfully installed WAVE for its initial commercial customers, validating early market acceptance of the solution.
Executive Comment
Mr. Mikdad Merchant, Whole Time Director of Safe Enterprises Retail Fixtures Limited, stated that retail is evolving rapidly and that WAVE combines the company’s deep retail‑infrastructure expertise with intelligent automation to improve operational efficiency and customer experience, positioning the firm as an integrated solutions partner for modern retailers.
Company Background
Safe Enterprises Retail Fixtures Limited operates in the retail infrastructure segment, providing design, manufacturing, supply and installation of retail fixtures and shop‑fitting solutions to organized retailers across fashion, apparel, footwear, electronics, beauty and lifestyle sectors. The addition of WAVE expands its capabilities into intelligent retail automation, reinforcing its vision to become an end‑to‑end partner for retailers.
Contact / References
Company website: www.safeenterprises.com
Insync Shopfittings: www.insyncshopfittings.com