Launch of OKUU Performance Nutrition Brand
Actress, engineer and entrepreneur Sakshi Agarwal unveiled OKUU, a premium performance nutrition company, in Chennai on 20 July 2026, coinciding with her birthday. The brand, built over five years of research and development, is the result of a disciplined effort that included 551 formulation iterations during the final eleven months, reflecting a science‑led, additive‑free approach.
OKUU’s flagship offering is a clean‑label, plant‑based protein bar that provides 35 g of protein, zero sugar, 14 g of dietary fibre and a 6 g collagen boost, while explicitly excluding maltodextrin and other unnecessary additives. The product is positioned as a high‑performance nutrition solution for Indian consumers seeking transparent, uncompromising quality.
Sakshi Agarwal, known for films such as Kaala, Viswasam and Aranmanai 3, emphasized that the venture is not a mere endorsement but a personally conceived and developed brand. She highlighted the difficulty of balancing demanding film schedules with a rigorous fitness routine, which motivated the creation of a nutrition product that meets her own standards.
The launch signals a long‑term vision to build an Indian performance‑nutrition brand capable of competing with global benchmarks, offering scientifically driven formulations and aiming for sustained growth in the domestic health‑food market.
For further information, visit www.okuubar.com.