Salesforce Great India Sales, Marketing & Service Summit Highlights
Salesforce announced the successful conclusion of the third edition of its Great India Sales, Marketing & Service Summit, a virtual gathering that recorded more than 35,000 registrations from across India. The summit delivered 30 curated sessions that examined how artificial intelligence, connected data, and intelligent automation can be leveraged to generate measurable enterprise growth. Sessions covered the transition from AI experimentation to responsible, enterprise‑wide adoption, with particular emphasis on governance, data readiness, and quantifiable AI outcomes.
Key industry partners Deloitte, Grant Thornton Bharat, KPMG and PwC participated in panel discussions, offering perspectives on AI governance and the prerequisites for reliable AI deployment. A leadership conversation featured former Indian cricket captain and coach Rahul Dravid, who drew parallels between sports resilience, adaptability, teamwork and the demands of AI‑led business transformation.
Mankiran Chowhan, Managing Director of Salesforce India, stated that India is already digital and that the next transformation phase must shift from pilot projects to performance‑driven execution, from fragmented channels to connected customer moments, and from simple automation to intelligent orchestration. He underscored that the winning enterprise will be the one that possesses a clear customer truth and the capability to act on it.
Rishabh Chhajer, Vice President‑IT & Cybersecurity at Allen Career Institute Pvt. Ltd., explained that Salesforce enables the institute to consolidate regional teams and engagement channels onto a unified platform, converting fragmented campaigns into connected, measurable student journeys and providing the scale and agility needed to serve learners nationwide.
The summit, now an annual platform for Indian business leaders, reinforced Salesforce’s commitment to helping Indian enterprises apply trusted AI to translate innovation into tangible customer and business outcomes. For further information, visit www.salesforce.com/in.