Samarya Creation announced launch of Aumora Music, an artist‑first label, at a press conference in Mumbai on April 11 2026.
The label, founded with Guinness World Record lyricist Sameer Anjaan, has 19 tracks live on 150+ platforms and 150 originals in production.
Aumora Music operates within Samarya Creation’s six‑vertical ecosystem, using cross‑platform distribution, Anjaan’s mentorship, and production by Neil Gandhi and Niraj Vishwakarma.
The roadmap aims for 500+ originals by 2028, concert tours in eight metros, and publishing deals, building an artist‑first label through 2032.