Samsung Electronics will discontinue sales of TVs and home appliances in mainland China, citing intensified competition from local rivals.
The TV and appliance units posted a 200 billion won (≈$138 million) loss last year, impacted by competition and U.S. tariffs.
Samsung will maintain mobile phone and semiconductor sales in China and is reviewing support measures for partners while minimizing customer impact.
Samsung replaced its TV division head, its first leadership change in over two years, as TCL briefly overtook it globally.