Announcement
SanRaj Group, a diversified Mumbai‑headquartered conglomerate with interests in technology, hospitality, healthcare, infrastructure, media, sports and renewable energy, announced its entry into the consumer retail sector on 27 August 2026. The group launched 31 Labels, a digital‑first, curated fashion platform aimed at Indian women, accessible at 31labels.com.
Platform Overview
31 Labels operates as a marketplace‑model website that brings together 31 homegrown Indian fashion labels. The curation is organized around lifestyle‑centric edits – The Work Edit, The Brunch Edit, The Travel Edit, and The Evening Edit – rather than traditional product categories. The platform’s philosophy, termed Everyday Glamour – Defined for You, emphasizes selectivity over abundance, offering human guidance, editorial content, and an experience‑led retail approach.
Founders' Vision
Co‑Founder Rajdip Gupta stated that the group’s decade‑long experience in hospitality, which focuses on occasions such as brunches and weekend getaways, informs the fashion proposition: “Hospitality has always been the business of occasions…31 Labels dresses them.” Founder Anushka Gupta added that the market needed a curator, not another brand, saying, “Choice is no longer the luxury – choice is the labour.” Both describe the platform as a “bridge‑to‑luxury” marketplace that selects labels for design, craftsmanship and relevance to modern women’s lives.
Market Positioning and Ambition
The launch targets the segment of the Indian woman’s wardrobe that lies between occasion wear and imported global luxury – a space the group believes is underserved. By focusing on curated selection and lifestyle relevance, 31 Labels aims to become India’s authority on premium fashion, initially showcasing Indian designs with a future plan to incorporate global designs. The platform is currently digital‑only and intends to expand its influence through editorial storytelling and curated shopping experiences.
About SanRaj Group
SanRaj Group was founded by entrepreneurs Rajdip Gupta and Sandip Gupta. The group follows the philosophy “Made in India, made for the world,” and invests in and builds businesses across hospitality, healthcare, technology, digital infrastructure, sports, consumer brands and real estate in India and international markets. Its portfolio includes both established operating businesses and growth‑stage investments, with long‑term capital and active strategic involvement aimed at creating sustainable value.
Disclaimer
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