Launch Overview
SanRaj Group, a diversified Mumbai‑headquartered conglomerate with interests in technology, hospitality, healthcare, infrastructure, media, sports and renewable energy, announced the launch of 31 Labels, a digital‑first curated fashion platform for Indian women, live at 31labels.com.
Platform Positioning and Offering
31 Labels enters the Indian fashion market as a bridge‑to‑luxury marketplace that curates home‑grown Indian labels selected for design, craftsmanship and relevance to the modern woman’s lifestyle. The platform emphasizes selectivity over abundance, organising its catalogue into lifestyle‑oriented edits such as The Work Edit, The Brunch Edit, The Travel Edit and The Evening Edit rather than traditional product categories. It currently operates on a marketplace model, is digital‑only, and aims to become India’s authority on premium fashion, eventually incorporating global designer offerings.
Strategic Rationale
The group leverages more than a decade of hospitality experience in staging occasions—brunches, sundowners, weekend getaways—to inform its fashion proposition. Rajdip Gupta, Co‑Founder of SanRaj Group, explained that hospitality has taught the group about occasions and that “31 Labels dresses them.” Anushka Gupta, Founder of the platform, added that the market needed curation rather than additional choice, stating “Choice is no longer the luxury – choice is the labour.”
Market Opportunity
According to the group, the opportunity lies between occasion wear and imported global luxury, a segment of the Indian woman’s wardrobe that is frequently used yet relatively underserved by existing platforms with a distinct point of view.
About 31 Labels
The platform brings together a tightly curated selection of Indian labels covering contemporary and everyday wear, occasion and eveningwear, resort and travel apparel, as well as accessories and bags. Its philosophy, “Everyday Glamour – Defined for You,” offers a considered alternative to endless choice, with a stylist’s eye guiding each edit.
About SanRaj Group
SanRaj Group was founded by entrepreneurs Rajdip Gupta and Sandip Gupta. The group invests in and builds businesses across hospitality, healthcare, technology, digital infrastructure, sports, consumer brands and real estate in India and international markets. Guided by the philosophy “Made in India, made for the world,” it combines long‑term capital, entrepreneurial experience and active strategic involvement to support ambitious businesses and create sustainable value. Its portfolio includes both established operating businesses and growth‑stage investments.
Disclaimer
The press release is provided under an arrangement with NRDPL; PTI takes no editorial responsibility for the content.