SAP SE CEO Christian Klein announced a strategic shift to AI-driven consumption‑based pricing, warning of short‑term pain for long‑term growth.
The change will move SAP away from traditional subscription pricing toward usage‑based fees tied to generative AI across its enterprise suite.
Analysts at Barclays see high upside but flag execution risks, noting potential margin pressure and revenue disruption during the transition.
Investors await SAP’s Q1 earnings on April 23 and the SAP Sapphire conference in May for details on the structural shift.