Overview
Chandukaka Saraf Jewels, founded in 1827, marked its 200‑year legacy on 15 September 2026 with a celebratory ceremony held at Laxmi Lawns, Manjari, Pune. The event highlighted the company’s enduring trust, customer relationships, and the evolution of its jewellery designs over two centuries.
Employee Recognition
During the ceremony, employees who had demonstrated outstanding performance over several years were presented with tangible rewards: cars and two‑wheelers were handed over to the most dedicated staff, while other long‑serving employees received silver articles as tokens of appreciation. This gesture was portrayed as a unique acknowledgment of loyalty within Maharashtra’s business community.
Leadership Remarks
Directors Atul Shah and Sangeeta Shah, along with Directors Aditya Shah, Damini Shah, Siddharth Shah, and Ankita Shah, addressed the gathering. Atul Shah emphasized that the trust placed in the brand remains unchanged despite generational shifts. Siddharth Shah outlined the ambition to position Chandukaka Saraf Jewels as a distinctive name for exceptional and innovative jewellery for the next two centuries. Aditya Shah introduced the vision “System ab aapki mutthi mein,” stressing the extensive adoption of new‑age technology to deliver faster, more seamless, and customer‑centric services.
Expansion Plans
The company disclosed that its retail network already spans multiple locations across Pune, Maharashtra, and Karnataka. It also announced the forthcoming opening of a new jewellery showroom in Khandwa, Madhya Pradesh, signalling continued geographic expansion.
Cultural Elements
The celebration featured a series of cultural performances that added to the atmosphere of enthusiasm, joy, and togetherness among employees, family members, well‑wishers, and associates.
Disclaimer
The press release was issued under an arrangement with NRDPL, and PTI disclaims editorial responsibility for the content.