Joyun Skincare Brand Launch
On Friday, 23 October 2026, Marico‑acquired Satiya Nutraceuticals Private Limited issued a press release announcing the introduction of Joyun, a Korean‑inspired skincare brand positioned as “seriously playful” for Indian consumers. The brand will initially roll out 13 products divided between two hero‑ingredient ranges – Centella and Rose PDRN – both of which are globally recognised for their skin‑soothing and rejuvenating properties and are formulated to suit all Indian skin types.
All Joyun products are dermatologist‑tested and formulated without mineral oil, sulphates, or parabens, underscoring a focus on safety and efficacy. The Rose PDRN line incorporates Polydeoxyribonucleotide, a low‑molecular‑weight DNA fraction derived from rose, which is noted for supporting skin repair and regeneration when combined with rose‑derived actives. The Centella line emphasizes calming, hydration, and barrier support, targeting consumers dealing with modern lifestyle and environmental stressors.
The brand’s philosophy, described as “The Lab of Play,” aims to transform daily skincare routines into enjoyable experiences through lightweight textures and playful application rituals, while maintaining scientific credibility. Founder Rishubh Satiya stated that Joyun merges advanced Korean beauty inspirations with clinically backed ingredients and formats tailored for the Indian market, with the ambition to deliver visible results and a joyful everyday ritual.
Marico, a leading Indian FMCG company, backs the launch, reinforcing the commitment to deliver products that balance efficacy, safety, and sensory appeal. Further information about the brand and its product portfolio is available at joyun.in. The release was distributed through Business Wire India under a standard disclaimer that PTI assumes no editorial responsibility.