Press Release – Jewelchic Flagship Store Opening (26 Oct 2026)
Satva Gold, described as India’s largest jewellery manufacturer and supplier, entered the direct‑to‑consumer (D2C) segment by launching Jewelchic, a jewellery label that focuses on everyday 9‑karat (9KT) real gold pieces. The brand’s first physical outlet, a flagship store, opened on 26 October 2026 in Ahmedabad, Gujarat, located at Shop 9‑10, Enstin Evoq, Science City Road, opposite The Capital 2, Sola.
The store’s inauguration was attended by nine distinguished women from varied professional backgrounds: celebrity chef Hina Gautam; marketing expert and TEDx speaker Dr Falguni Vasavada; sustainability educator Pankti Pandey; FICCI FLO Ahmedabad chairperson Usha Jaiswal; healthcare entrepreneur and social‑impact leader Dr Twinkle Patel; educationist Rutvi Vyas; social entrepreneur Rekha Adhvarya; and radio jockeys Devaki and Yashvi. Actor Radhika Madan has been appointed as the brand ambassador for Jewelchic.
Founder Dhruv Shah stated that gold jewellery need not be limited to weddings or special occasions and that Jewelchic aims to make 9KT real gold comfortable for daily wear, positioning the brand as “Everyday Chic.” Co‑founder Suhani Shah added that the store is designed to make jewellery shopping fun, relaxed and personal, allowing customers to discover pieces that reflect their individual style.
The launch celebrations, scheduled to continue on 25 October, feature interactive experiences such as live sketches and caricatures by Al Art Gallery, a personalised perfume bar operated by Live Perfume Bar, and opportunities for visitors to take home custom portraits and create their own fragrances.
Jewelchic’s strategic ambition is to expand the brand across India and eventually into international markets, leveraging contemporary, fashion‑forward designs that blend modern aesthetics with the enduring appeal of gold.