Product Launch Details

SBI Card, India's largest pure-play credit card issuer, and Eternal Limited (formerly known as Zomato Limited) have launched the co-branded 'Eternal SBI Card'. The card is designed for customers across Eternal and its affiliates and represents one of the first credit cards to offer instant discounts across multiple brands within one ecosystem.

Key Features and Benefits

Welcome Benefits:

  • 6-month complimentary Zomato Gold membership on payment of ₹499 joining fee
  • Annual fee waiver on achieving annual spends of ₹2,00,000 in the previous year

Accelerated Category Benefits:

  • 10% instant discount on transactions on Zomato, District, and Blinkit (only on products under electronics and beauty categories)
  • 5% instant discount on purchases under all other categories on Blinkit (excluding infant milk substitutes, feeding bottles, infant food, cigarette lighters, hookah consumables, tobacco products, non-tobacco blends, ashtrays, cigars, rolling papers, and jewellery made from precious metals)
  • Combined discount cap of ₹2,000 per month across all purchases made on Zomato, Blinkit, District, and Bistro
  • 10% instant discount on Bistro
  • 1+1 offer on purchase of movie tickets through District
  • 5% cashback up to ₹1,000 per month on spends with Apollo 24/7, ixigo, Uber, and Urban Company

Base Category Benefits:

  • 1% cashback up to ₹500 on other eligible spends per month (excluding fuel, e-wallets, prepaid instruments, rental transactions, tax payments, insurance, jewellery, education, utilities, gaming, EMIs)

Additional Benefits:

  • 1% fuel surcharge waiver up to ₹200 in a statement cycle
  • Cashback auto-credit facility that automatically credits entitled cashback against eligible transactions directly to the SBI Card account on statement generation
  • 3.50% forex markup on all foreign currency spends

Availability and Onboarding

Early access is available through Zomato, Blinkit, and District apps starting October 15, 2026. The card becomes available from October 22, 2026 in a phase-wise manner. Customers can apply through a fully digital onboarding process available on the Zomato, Blinkit, or District mobile apps. The card is available on both Mastercard and RuPay networks.

Management Commentary

Salila Pande, Managing Director & Chief Executive Officer, SBI Card stated: "SBI Card has always strived to bring products for its customers that are customised as per their diverse lifestyle and preferences, offering maximum value and enhanced experience. Launch of the Eternal SBI Card in strategic alliance with Eternal reflects this commitment. Designed around customer's everyday spending needs, the card brings together compelling cashback benefits, convenience, and value across a wide range of categories. The launch will bolster our retail co-brand credit card portfolio."

Akshant Goyal, Chief Financial Officer, Eternal stated: "Get more out of every day' is the core belief the Eternal SBI Card is built on. There's a strong opportunity to create more value around the high-frequency transactions that are already a part of our customers' lives. With Zomato, Blinkit and District at the centre, the card brings together these every day spends in one ecosystem, while extending value beyond it."

Company Background

SBI Cards and Payment Services Limited is a non-banking financial company with over 22.6 million cards-in-force. The company is listed on NSE and BSE under the entity name 'SBICARD'. Eternal Limited, founded in 2008, is India's largest new-age tech organization by market capitalization and the first tech company to join the BSE Sensex 30-share index, with businesses spanning food delivery (Zomato), quick commerce (Blinkit), going-out offerings (District), and B2B supplies (Hyperpure).