Overview
SBI General Insurance, one of India’s leading private general insurers, has unveiled the next chapter of its integrated brand campaign “Chuniye Bharosa, Apno Sa” with a new motor‑insurance‑focused film. The film features the company’s brand ambassador, actor Pankaj Tripathi, and is designed to reinforce the core message of trust by likening the choice of a motor‑insurance partner to the careful decision‑making involved in purchasing a vehicle.
Campaign Message and Creative Insight
The narrative emphasizes that while buying a vehicle is a considered act, motor insurance is often treated as a routine purchase. The film urges consumers to look beyond the policy document and select a partner who offers simplicity, transparency and dependable support throughout the ownership journey. By showcasing everyday scenarios, it seeks to shift perception from a transactional product to a trusted relationship.
Executive Commentary
Mr. Naveen Chandra Jha, Managing Director & CEO of SBI General Insurance, stated that insurance is built on customer confidence in the chosen partner and that, as vehicles become integral to daily life, customers demand protection that is simple, transparent and dependable. He added that the motor‑insurance chapter of the campaign reflects the company’s commitment to relevance and support across the vehicle‑ownership lifecycle.
Mr. Rathin Lahiri, Head – Marketing & CSR, highlighted that a car represents achievement, independence and a valuable asset, and therefore protecting it should be entrusted to the most reliable brand with an extensive garage network and documented claims experience. He noted that Tripathi’s natural warmth and authenticity help the message resonate across diverse audiences.
Distribution and Reach
The film will be amplified across television, print, outdoor, over‑the‑top (OTT) and digital channels, including YouTube, Instagram, Facebook, X and LinkedIn, ensuring multi‑format engagement with consumers nationwide.
Product Proposition and Service Infrastructure
SBI General’s motor‑insurance proposition is backed by a network of more than 8,400 garages offering cashless repairs, faster claim approvals and a transparent claims process. The company operates 182 branches across India, having expanded from 17 branches in 2011, and leverages a multi‑distribution model that includes bancassurance, agency, OEM partnerships, broking, retail direct channels and digital collaborations. Its reach is further extended through over 23,000 SBI bank branches, agents, financial alliances, OEMs and digital partners, enabling service delivery even in remote locations.
Financial Highlights and Accolades
For the financial year 2025‑26, SBI General Insurance reported gross direct premium (GDP) of INR 15,904 crore, reflecting a year‑on‑year growth of 14.5%. The insurer employs more than 9,900 staff members. Recent recognitions include Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at the Insurance Asia Awards 2025, Smart Insurer 2025 at the ETNOW Insurance Summit, India’s Leading General Insurance Company (Mid) at the 18th Dun & Bradstreet BFSI & Fintech Summit 2026, and Best General Insurance Company of the Year at the 4th Future of Insurance Summit 2025. It was also certified as a Great Place to Work in 2025 and received the 8th ICC Social Impact Award 2026 for CSR activities.
Conclusion
Through the motor‑insurance film and its extensive multi‑channel rollout, SBI General Insurance aims to deepen consumer trust, highlight its robust service network, and reinforce its positioning as a dependable partner in vehicle protection.