SBI General Insurance launched a new campaign film starring Pankaj Tripathi to stress the growing need for comprehensive health cover.
The release cites NSO data showing average hospitalisation out‑of‑pocket costs exceed Rs 34,000, highlighting rising medical inflation pressures on households.
Rathin Lahiri, Head of Marketing & CSR, advises salaried families to allocate at least 2% of annual income toward health insurance.
The company’s newly launched Health Alpha plan offers customizable coverage, cashless hospitalisation, preventive benefits, and modern treatment options.