SBI Life Unveils "Anokhe Heere" Film

On October 23, 2026, in Mumbai, SBI Life Insurance – described as one of India’s most trusted private life insurers – announced the launch of a new short film titled “Anokhe Heere”. The film celebrates Indian para‑athletes, referring to them as “unique diamonds” whose determination and resolve enable them to overcome challenges, pursue aspirations, and honour promises to loved ones.

The narrative follows a young boy named Aksh who searches for extraordinary diamonds in everyday objects. His journey leads him to a para‑athlete training centre where he witnesses the athletes’ discipline and perseverance, prompting the film’s central message: “Yehi toh hai Anokhe Heere, jo apne iraadon ki chamak se vaadon ko nibhate hain.” The film concludes with the thought that true brilliance lies in the conviction to keep moving toward one’s dreams.

Mr. Ravindra Sharma, Executive Vice‑President and Chief of Brand, Corporate Communication & CSR at SBI Life, commented that every aspiration carries a promise and that the para‑athletes’ stories exemplify how determination can turn aspirations into action. He emphasized that SBI Life’s association with para‑sport stems from a shared belief in human potential and the importance of protecting what matters most, encapsulated in the brand philosophy “Apne Liye, Apno Ke Liye”.

SBI Life positions itself as a partner in safeguarding individuals’ intentions, stating “Aur inhi sabhi anokhe iraadon ki suraksha karta hai SBI Life.” The company is the principal partner of the Indian contingent at the 2026 Para Commonwealth and Asian Games, reinforcing its commitment to para‑sport and the values of aspiration, resilience, and determination.

Company Background

SBI Life Insurance was incorporated in October 2000 and registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001. It serves millions of families across India with a product suite that includes Protection, Pension, Savings, and Health solutions. The insurer operates through 1,241 offices, employs 29,055 staff, and maintains a distribution network of approximately 293,443 agents, 81 corporate agents, nine bancassurance partners with over 40,000 partner branches, and 161 brokers and other marketing firms.

CSR Impact

In the fiscal year 2025‑26, SBI Life’s corporate social responsibility initiatives directly benefited more than 20,500 beneficiaries across child education, healthcare, disaster relief, and environmental projects.

Financial Highlights (as of June 30, 2026)

  • Authorized capital: ₹20.0 billion
  • Paid‑up capital: ₹10.0 billion
  • Assets under Management (AuM): ₹5,248.5 billion

The press release includes a link to view the film (https://youtu.be/TRgnKEw4ndc) and notes that the information is provided under an arrangement with PRNewswire, with PTI disclosing no editorial responsibility.