Overview

On 23 Oct 2026, SBI Life Insurance, a leading private life insurer in India, unveiled a new short film titled “Anokhe Heere”. The film celebrates Indian para‑athletes, portraying them as “unique diamonds” whose determination and perseverance embody the promise‑driven aspirations of ordinary people. The narrative follows a young boy, Aksh, who searches for extraordinary diamonds and discovers the brilliance of para‑athletes at a training centre, illustrating how resolve turns aspirations into action.

Executive Comment

Ravindra Sharma, Executive Vice‑President and Chief of Brand, Corporate Communication & CSR at SBI Life, stated that “every aspiration carries a promise… the journeys of our para‑athletes demonstrate how determination and an unwavering belief in oneself can help individuals move beyond limitations.” He linked the film to SBI Life’s core philosophy “Apne Liye, Apno Ke Liye” and emphasized the insurer’s role in protecting what matters most for its customers.

Strategic Partnerships & CSR

SBI Life continues as the Principal Partner of the Indian contingent at the 2026 Para Commonwealth Games and the 2026 Asian Games, reinforcing its ongoing association with para‑sport. The company highlighted its broader CSR footprint, noting that in FY 2025‑26 it directly benefited over 20,500 individuals through initiatives in child education, healthcare, disaster relief and environmental upgrades.

Company Profile (as of 30 June 2026)

  • Incorporated in October 2000 and registered with IRDAI in March 2001.
  • Listed on the Bombay Stock Exchange and National Stock Exchange.
  • Authorized capital of ₹20.0 billion and paid‑up capital of ₹10.0 billion.
  • Assets under Management (AuM) of ₹5,248.5 billion.
  • Operates through 1,241 offices and employs 29,055 staff.
  • Distribution network comprises approximately 293,443 agents, 81 corporate agents, nine bancassurance partners with more than 40,000 partner branches, 161 brokers and additional insurance marketing firms.

Distribution & Digital Initiatives

The insurer underscored its commitment to digital experiences for customers, distributors and employees, and its aim to make insurance accessible across the country.

Release Information

The press release was issued from Mumbai, India, on Friday, 23 October 2026 at 10:37 a.m. IST, distributed via PRNewswire under an arrangement with PTI.