SBI Life Launches Mother's Day Film Campaign

SBI Life released a Mother's Day film titled “Bin Samjhaaye, Sirf Maa Samajhti Hai” highlighting mothers’ emotional intelligence and silent support.
The campaign features a story of a young mother returning to work, whose mother intuitively reassures her without words.
Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, emphasized mothers’ instinct as an invisible force guiding family decisions.
SBI Life, with ₹20 bn authorized capital, ₹4,871.6 bn assets under management, serves 1,230 offices and over 282,000 agents nationwide.