Campaign Launch
On June 19, 2026, SBI Life Insurance announced the release of a new digital video commercial (DVC) under its long‑standing #PapaHainNa digital property to mark Father’s Day. The film portrays a family vacation in which an unexpected bus breakdown prompts a young boy to leave his screen, interact with local children, and learn from the experience, illustrating the evolving role of fathers who balance protection with encouraging independence.
Brand Insight
Chief of Brand, Corporate Communication and CSR, Mr Ravindra Sharma said the campaign reflects SBI Life’s philosophy “Apne Liye, Apno Ke Liye,” emphasizing that true protection involves preparing children for life by giving them confidence to explore, make mistakes and grow. He noted that modern fathers increasingly recognise that challenges and exploration build resilience.
Company Profile (FY 2025‑26)
SBI Life Insurance, incorporated in October 2000 and registered with IRDAI in March 2001, is listed on the Bombay Stock Exchange and the National Stock Exchange. The company’s authorized capital stands at ₹20 billion, with paid‑up capital of ₹10 billion. Assets under management total ₹4,871.6 billion. It operates through 1,230 offices, employs 29,344 staff, and maintains a distribution network of approximately 282,001 agents, 84 corporate agents, 9 bancassurance partners with over 40,000 partner branches, 160 brokers and other marketing firms.
CSR Impact
In the financial year 2025‑26, SBI Life’s corporate social responsibility initiatives directly benefited more than 20,500 individuals across child education, healthcare, disaster relief and environmental projects.
Digital Assets
The digital film is available at https://youtu.be/BBG_ZtOaPQo, and related visual material can be accessed via the company’s YouTube channel and social media platforms.
The narrative describing the emotional tone of the film and generic marketing language have been omitted as they do not contain additional factual data.