SBI Life Insurance Announces Principal Partnership for 2026 Para Sports Season

SBI Life Insurance, one of India’s leading private life insurers, issued a press release on July 23, 2026 stating that it will serve as the Principal Partner of the Indian contingent for the 2026 para sports season. Under this arrangement, SBI Life will also be the Official Life Insurance Partner for the athletes competing at the Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi‑Nagoya, Japan.

The company emphasized that the partnership builds on its earlier collaboration with the Paralympic Committee of India (PCI) during the Paris 2024 Paralympic Games, where India achieved a historic haul of 29 medals. Both parties expressed confidence that the renewed alliance will further empower Indian para‑athletes.

Key Statements

  • Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life, said the partnership aligns with the insurer’s brand philosophy “Apne Liye, Apno Ke Liye,” highlighting confidence and preparation as core values.
  • Devendra Jhajharia, President of the Paralympic Committee of India and recipient of the Padma Bhushan, Padma Shri, Major Dhyan Chand Khel Ratna and Arjuna Awards, welcomed SBI Life’s continued support, noting its importance for creating an ecosystem that allows athletes to focus on sporting excellence.

Corporate Profile and CSR Impact

  • SBI Life was incorporated in October 2000 and registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001.
  • The insurer serves millions of families with products across Protection, Pension, Savings, and Health.
  • Operational footprint includes 1,230 offices, 29,344 employees, a distribution network of approximately 282,001 agents, 84 corporate agents, 9 bancassurance partners with more than 40,000 partner branches, and 160 brokers.
  • In FY 2025‑26, the company’s CSR initiatives directly benefited over 20,500 beneficiaries.
  • Financially, SBI Life is listed on the BSE and NSE with an authorized capital of ₹20.0 billion, paid‑up capital of ₹10.0 billion, and assets under management (AuM) of ₹4,871.6 billion for the year ended March 31, 2026.

The press release concludes by reaffirming SBI Life’s commitment to enabling confidence among individuals and families, encouraging them to prepare for the future while pursuing their aspirations.