SBI Life Insurance released a Mother's Day film titled “Bin Samjhaaye, Sirf Maa Samajhti Hai” highlighting mothers’ emotional intelligence.
The campaign features a story of a young mother returning to work, with her mother intuitively supporting her aspirations.
Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, emphasized mothers’ silent strength as a guiding force for families.
SBI Life, with ₹20 bn authorized capital, ₹4,871.6 bn assets under management, operates 1,230 offices and over 282,000 agents nationwide.