SEGG Media announced its new transaction‑based platform, Sports.com Predict, will go live before the 2026 FIFA World Cup.
The platform will let fans make football predictions, generating commission revenue and aiming to become a long‑term growth engine.
Chairman Marc Bircham said the World Cup offers sustained fan engagement, and the phased rollout will scale across events and geographies.
A holding page on Sports.com is live, allowing fans to register interest and receive updates before launch.