Transaction Details

  • Previous Intimation: Board approval for investment was communicated on 21st January 2026
  • Execution Date: 25th October 2026
  • Documents Executed: Share Subscription Agreement (SSA), Shareholders' Agreement (SHA) and other transaction-related documents
  • Counterparties: AJPL and its existing shareholders
  • Acquisition Structure: Acquisition of 68% equity share capital of AJPL
  • Total Consideration: INR 68 crore
  • Payment Structure: To be invested in multiple tranches
  • Completion Status: Subject to fulfilment of conditions precedent as specified in transaction documents
  • Final Completion Timeline: February 2027 (indicative, subject to mutual agreement between parties)

Target Company Information

  • Legal Name: August Jewellery Private Limited (AJPL)
  • Brand Name: Melorra
  • Business: Manufacturing, producing, designing, marketing, selling gold, silver, precious stones, semi-precious stones, jewellery items including fast fashion light weight jewellery
  • Incorporation Date: 16th January 2015 under Companies Act 2013
  • Store Presence: 20 stores across India
  • Business Model: Creates trend-forward jewellery inspired by global runways using advanced technology, launches fresh designs every week
  • Current Relationship: Senco Gold currently manages AJPL stores as Master Franchisee

Financial Information

Turnover History:

  • FY 2025-26: ₹97,929,100 (9,792.91 lakhs)
  • FY 2024-25: ₹33,248,700 (3,324.87 lakhs)
  • FY 2023-24: ₹173,627,100 (17,362.71 lakhs)

Transaction Valuation:

  • 68% equity stake acquired for ₹68 crore
  • Consideration form: Cash

Ownership and Control

  • Immediate Acquisition: 68% equity share capital by Senco Gold Limited
  • Overall Acquisition: 79% equity share capital including acquisition by promoter group entity
  • Post-acquisition Status: AJPL shall become a subsidiary company of Senco Gold Limited

Strategic Rationale

  • Reinforces Company's digital and omnichannel strategy
  • Targets fast-growing young consumer segment
  • Part of Company's long term growth strategy
  • AJPL's design and e-commerce capabilities complement Senco's core competencies
  • Expected to create significant synergies, drive operational efficiencies, and enhance innovation and customer experience across platforms

Regulatory and Compliance Aspects

  • Related Party Status: Does not fall within Related Party Transaction(s)
  • Promoter Interest: None of the promoter/promoter group/group companies have any interest in AJPL except as creditor
  • Investment Type: Primary investment with fresh equity shares issuance
  • Use of Funds: For growth/expansion and discharge of old liabilities
  • Governmental Approvals: No governmental or regulatory approvals required
  • Disclosure Reference: SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated 30th January 2026

Additional Information

This intimation is also available on the website of the Company.

#SencoGold #Melorra #Acquisition #SEBIDisclosure #RegulatoryCompliance #M&A