Press Release – Senco Gold & Diamonds Partners with Olocker for Free Jewellery Insurance
On 1 September 2026, Senco Gold & Diamonds, a jewellery house founded in 1938 and regarded as one of India’s most trusted, announced a partnership with Olocker, described as India’s first dedicated digital jewellery insurance and asset‑tracking platform. The collaboration will enable Senco customers to receive free jewellery insurance on qualifying purchases. The policy covers loss arising from snatching, robbery and housebreaking, thereby allowing owners to wear their pieces without the traditional fear of theft.
Senco’s Managing Director, Suvankar Sen, explained that the initiative stems from a belief that jewellery should be lived with rather than stored away, emphasizing the emotional value of each piece and the desire to remove the anxiety associated with wearing valuable items.
From Olocker’s side, Milind Shethia, Founder and Chief Marketing Officer, described the tie‑up as a validation of Olocker’s mission to make jewellery insurance an everyday companion, noting that partnering with a legacy brand like Senco brings the service to millions of customers at once.
The partnership combines Senco’s long‑standing trust and retail reach with Olocker’s technical and insurance infrastructure, aiming to shift consumer behaviour from locking jewellery in safes to actively wearing and passing down cherished items.
Disclaimer: The press release is provided under an arrangement with PNN; PTI assumes no editorial responsibility.