Partnership Overview
Senco Gold & Diamonds, a trusted Indian jewellery house founded in 1938, announced a partnership with Olocker, India’s first dedicated digital jewellery insurance and asset‑tracking platform. Under the agreement, customers purchasing qualifying jewellery from Senco will receive free insurance that covers risks such as snatching, robbery, and housebreaking.
Rationale and Customer Benefit
The collaboration is presented as a value‑add service aimed at encouraging owners to wear their jewellery regularly rather than storing it in lockers, thereby enhancing the emotional connection to these pieces. By removing the fear of theft or break‑ins, the initiative seeks to allow customers to enjoy their purchases in everyday settings and pass them down through generations.
Statements from Leadership
Senco’s Managing Director, Suvankar Sen, emphasized that jewellery is more than metal and stone—it represents weddings, blessings, and promises—and that the partnership aligns with Senco’s customer‑first philosophy. He noted that the free insurance removes a barrier that often forces customers to keep jewellery hidden.
Milind Shethia, Founder and Chief Marketing Officer of Olocker, described the tie‑up as a validation of Olocker’s mission to make jewellery insurance a routine part of ownership. He highlighted that partnering with a legacy brand like Senco enables Olocker to reach millions of customers and fulfill its goal of helping people wear, not lock away, their jewellery.
Service Details
The free insurance is offered on qualifying purchases, with coverage specifically against snatching, robbery, and housebreaking. Olocker provides the technical and insurance infrastructure, while Senco supplies its extensive retail network and brand trust.
Publication Information
The press release was issued on Tuesday, September 1, 2026, by Senco Gold & Diamonds and distributed through PTI. No financial figures, pricing details, or contractual terms beyond the free‑insurance offering were disclosed.