Sensodyne (Haleon) unveiled the 'Know Your Dental Age' campaign across India to boost oral‑health awareness.
The QR‑based Dental Age Test, co‑created with the Indian Dental Association, will reach 10 lakh commuters on Vande Bharat Express routes.
Union Minister Anupriya Patel, IDA chief Dr Ashok Dhoble and Haleon CEO Kedar Lele inaugurated the initiative, highlighting public‑private collaboration.
A 360° multimedia rollout uses print, digital, influencers and quick‑commerce platforms, with the test accessible at firststepfororalhealth.in.