Sensodyne, Haleon's oral care brand, unveiled the 'Know Your Dental Age' initiative in Delhi on March 30 2026, backed by the Ministry of Health.
The campaign partners with Indian Dental Association to offer a QR‑based Dental Age Test, targeting 9 in 10 Indians with dental issues.
Sensodyne will conduct screenings on selected Vande Bharat Express routes, reaching approximately 10 lakh (1 million) travelers nationwide.
The initiative includes a 360° multimedia push across print, digital, influencers and on‑ground activations, supported by quick‑commerce and fitness communities.