Announcement
On 19 June 2026, Servotech Siliguri Strikers announced that Anmol Industries Limited will serve as the Official Snacking Partner for Season 3 of the Bengal T20 League.
Partnership Scope
Under the agreement, Anmol Industries obtains the right to feature team and player imagery alongside the franchise logo in its marketing and promotional activities. The brand will appear on the official match caps and helmets of both the men’s and women’s squads as well as on the coaching staff’s apparel, providing high‑frequency on‑field visibility during live broadcasts. The partnership will be amplified through integrated communication campaigns across print, outdoor, television, digital and social media platforms throughout the tournament.
Team and Ownership Details
The Servotech Siliguri Strikers, owned by Servotech Sports and Entertainment Pvt. Ltd., a subsidiary of Servotech Renewable Power System Ltd, have assembled a squad that includes Indian pace bowler Mohammed Shami, along with Karan Lal, Ishan Porel, Sudip Chatterjee, Vishal Bhati and other proven match‑winners. The franchise represents North Bengal in the Bengal T20 League, which is organized under the aegis of the Cricket Association of Bengal.
Statements
Franchise owner Rishabh Bhatia said, “We are delighted to welcome Anmol Industries to the Servotech Siliguri Strikers family as our Official Snacking Partner. Cricket and snacking have always gone hand in hand in Indian households, and Anmol is a legacy brand that has been part of countless everyday moments across Bengal and India.”
Anmol Industries’ Marketing Head Abhishek Kumar added, “Cricket in Bengal is more than just a sport — it is an emotion that unites families, friends, and communities. Our partnership with the Servotech Siliguri Strikers presents an exciting opportunity to engage with millions of passionate cricket fans and strengthen our connection with consumers in the region.”
About Anmol Industries
Anmol Industries Limited is a leading manufacturer of biscuits, cookies and cakes in India, operating state‑of‑the‑art facilities and holding a strong market presence in Eastern and Northern India.
Disclaimer
The press release is provided under an arrangement with NRDPL; PTI takes no editorial responsibility.