Launch Overview
On 13 October 2026 in Delhi, Sanspareils Greenlands (SG), India’s leading cricket brand, announced the launch of BORN TO BE ३३, a special collection created in partnership with Indian cricketer Hardik Pandya to celebrate his 33rd birthday and iconic jersey number.
Product Details
The collection centres on two signature shoes – HP33 PRIVEE and HP33 CITY – each numbered and limited to a total of 333 pairs. Both models are priced at ₹20,000 and ₹25,000 respectively and feature a Vibram® Megagrip lug outsole sourced from the Italian sole specialist, offering reliable grip, durability and multi‑terrain support. The shoes, along with the broader apparel and footwear range, are made in India; Hardik Pandya was involved in every design stage, from silhouettes and colourways to fit, finish and on‑field feel.
Pricing and Availability
The full BORN TO BE ३३ collection is positioned to be both aspirational and accessible, with items priced from under ₹1,000 up to ₹12,000. The limited‑edition signature shoes are available for pre‑booking on the SG website and the District app, with early booking advised due to the 333‑pair cap.
Partnership Background
SG, founded in 1931, has a ten‑year partnership with Hardik Pandya that began on the cricket field and now extends into footwear and apparel. Paras Anand, CEO of SG, highlighted that the collaboration leverages SG’s legacy of craftsmanship and Pandya’s clear vision, describing the launch as the start of a “much bigger journey together.”
Statements
Hardik Pandya said, “I’ve always believed that what you wear and what you play with should say something about who you are… we were very clear, even though we import the technology, the product has to be stitched in India, it has to be made in India, built to perform, and with a bit of attitude.”
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