Launch Announcement
SharkNinja APAC, the licensed APAC operator of the Shark and Ninja brands, issued a press release from Bengaluru on 10 September 2026 announcing the launch of the Ninja CRISPi™ Portable Glass Cooking System for the Indian market. The product is positioned as a transparent, glass‑based air‑fryer that allows consumers to view food as it crisps, browns and cooks.
Product Specifications
The Ninja CRISPi delivers 1700 W of cooking power and employs 360‑degree air circulation to ensure even browning and crisping. It comes with two CleanCrisp™ borosilicate glass containers—one of 1.4 L capacity for individual portions and a larger 3.8 L container for family‑size meals. Both containers are PFAS‑free, non‑toxic, shock‑resistant, and can be used for cooking, serving and storage without transferring food to a separate dish. A dedicated ReCrisp function is included to restore texture to previously cooked items such as samosas, pakoras, pizza and leftovers.
Market Reception
The pre‑order campaign generated strong consumer interest, with the initial limited batch selling out within days of the announcement, indicating robust early demand for the glass‑visible air‑fryer concept.
Executive Comments
Mrunmay Mehta, Managing Director & Country Head – India for SharkNinja APAC, stated that CRISPi exemplifies the brand’s innovation by rethinking a familiar category and delivering a product that lets users see and interact with their food. He expressed confidence that Indian consumers will quickly recognise the product’s unique value proposition.
Nilesh Gupta, Director at Vijay Sales, highlighted the retailer’s commitment to bringing innovative technology to Indian homes and described the Ninja CRISPi as a strong fit for modern kitchens, signalling a collaborative effort to serve customers.
Distribution and Availability
SharkNinja APAC confirmed that Ninja and Shark products, including the newly launched CRISPi, will be available through leading online platforms and offline retailers across India, with Vijay Sales identified as a key retail partner.
Company Background
SharkNinja APAC focuses on delivering globally recognised, problem‑solving products to local consumers throughout the Asia‑Pacific region, aiming to positively impact everyday life through innovation.
Disclaimer
The press release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility for its content.