SharkNinja’s First Indian Campaign

On 4 July 2026, from Bengaluru, India, SharkNinja APAC announced its inaugural local marketing campaign for the Indian market, featuring Bollywood father‑daughter duo Ananya Panday and Chunky Panday. The multi‑phase campaign introduces two Ninja products – the Ninja Blast Portable Blender and the Ninja Combi 14‑in‑1 Multicooker – positioning them as solutions to everyday kitchen challenges in Indian homes.

The Ninja Blast Portable Blender is highlighted through a two‑phase teaser that plays on Ananya’s comment about being “tired of chunky,” shifting focus from the uneven output and bulk of traditional blenders to the convenience and power of on‑the‑go blending. For the Ninja Combi 14‑in‑1 Multicooker, Chunky assumes the role of a “Cooking Ninja,” surprising Ananya by preparing a range of dishes—including samosas, cake, dhoklas and idlis—using a single versatile appliance.

SharkNinja entered the Indian market in April 2026. The brand’s products are now available on its Indian website (www.sharkninja.in) and through major e‑commerce and retail partners: Amazon, Croma, Flipkart, Reliance Digital and Vijay Sales.

Executive Commentary

Mrunmay Mehta, Managing Director & Country Head – India, SharkNinja APAC, stated that cultural relevance combined with the brand’s problem‑solving philosophy was essential for the campaign, noting that the natural dynamic between the Pandays mirrors the energy of modern Indian households. Ananya Panday expressed enjoyment in portraying her real relationship with her father, emphasizing the authenticity of the collaboration. Chunky Panday highlighted the kitchen as a space for conversation and shared moments, and expressed pride in associating with the iconic Ninja brand.

Brand Positioning

The campaign underscores Ninja’s claim as America’s No. 1 Small Kitchen Appliance Brand* and reinforces SharkNinja’s strategy of blending global product innovation with local cultural relevance to build salience, familiarity and consideration for its kitchen portfolio in India.

Disclaimer

The press release is provided under an arrangement with NRDPL. PTI takes no editorial responsibility for the content.