Launch Overview
On 15 October 2026, SharkNinja APAC announced the official India launch of the Ninja CREAMi™ 7‑in‑1 Ice Cream & Frozen Treat Maker from its Bengaluru office. The product is priced at a maximum retail price (MRP) of ₹34,999 and is positioned as a versatile home‑appliance that enables consumers to create a range of frozen desserts using ingredients of their choice.
Product Features
The Ninja CREAMi utilizes the company’s proprietary CREAMify™ Technology, which transforms a frozen base—prepared from any selected ingredients—into smooth ice cream or frozen treats within minutes. The machine provides seven one‑touch programs: Ice Cream, Light Ice Cream, Gelato, Sorbet, Smoothie Bowl, Milkshake, and Mix‑in. The Mix‑in program allows users to incorporate add‑ins such as chocolate, nuts, fruit, or brownie pieces, while a Re‑spin function lets users further adjust texture after the initial cycle.
Pricing and Distribution
The device is sold at an MRP of ₹34,999 and is available across major online and offline channels, including Amazon, Flipkart, the official SharkNinja website, Chroma, Vijay Sales, and Reliance Digital. The launch follows an unprecedented pre‑launch demand period during which the product was restocked multiple times.
Market Reception and Quote
Mrunmay Mehta, Managing Director & Country Head – India for SharkNinja APAC, stated that Indian consumers had been actively requesting the CREAMi, highlighting its appeal for high‑protein, low‑sugar, and indulgent dessert creations, as well as for traditional Indian flavours such as tender coconut, kesar‑pista, filter coffee, chai, mango and sitaphal.
Company Background
SharkNinja APAC operates the licensed APAC businesses for the Shark and Ninja brands, focusing on delivering globally recognised, problem‑solving products to local markets. The company’s portfolio is distributed through leading online and offline retailers throughout India.