SHEBA® Launches “Ignored to Adored™” Campaign with Sharvari

SHEBA® unveils the 'IGNORED TO ADORED™' campaign, appointing actress Sharvari as the new brand ambassador for premium cat food.
Campaign highlights shift in urban Indian cat parenting, emphasizing earned affection, premium nutrition, and rising demand for quality pet food.
Mars Petcare India CMO Ayesha Huda says feeding now reflects care, quality, and emotional bond, positioning SHEBA as indulgent experience.
The campaign includes a 7‑day "Ignored to Adored Challenge" encouraging cat owners to deepen connections through mealtime rituals.