SHEBA, Mars Petcare India's cat food brand, unveiled the "IGNORED TO ADORED™" campaign on May 13, 2026, starring actor Sharvari as ambassador.
The campaign portrays the shift from feline indifference to affection, reflecting urban India's growing cat‑parenting culture centered on bonding during meals.
CMO Ayesha Huda highlighted discerning cat owners seeking premium nutrition, while celebrity Aditi Rao Hydari and cat moms shared personal bonding stories.
The initiative features a 7‑day "Ignored to Adored" challenge encouraging cat parents to deepen connections through thoughtful feeding experiences.