Overview
SheFin, a women‑first investment platform conceived by Sunil Singh, Founder & CEO of InvesTek, officially launched its mobile application on both the Apple App Store and Google Play Store on 7 October 2026.
Purpose and Vision
The platform is positioned as a “women‑first financial movement” rather than merely a digital service. It aims to encourage Indian women to begin investing early, increase confidence, and achieve long‑term financial independence. Singh emphasizes that women today earn, lead businesses, and make key family financial decisions, and the app is intended to help them own their wealth without needing large capital or perfect timing.
Market Context
According to the Association of Mutual Funds in India (AMFI), women accounted for 26.3 % of unique individual mutual‑fund investors in December 2025, up from 24.2 % in December 2024. The assets under management held by women investors rose to ₹17.86 lakh crore, representing 34.6 % of the total individual‑investor AUM, indicating a growing appetite for formal investment products among women.
Product Features
SheFin’s offering is built around a goal‑based investment approach that aligns with typical life‑stage milestones for women, including early salary savings, marriage, family planning, career breaks, entrepreneurship, home ownership, children’s education, retirement, and legacy planning. The app provides financial education, personalized guidance, and planning tools tailored to each stage, leveraging InvesTek’s wealth‑management expertise to deliver professional services within a women‑focused digital ecosystem.
Integration with InvesTek
The platform draws on the broader InvesTek ecosystem, combining technology with the firm’s wealth‑management capabilities to create an environment specifically designed for women investors. This integration is intended to bring professional advisory quality to a user‑friendly mobile experience.
Availability
The application is now downloadable from the Apple App Store and Google Play Store. Additional information is available at SheFin.org.
Quote
"SheFin is not just another investment application. It is a movement to encourage women to take ownership of their financial future. Women today are earning, leading businesses, building careers and making important financial decisions for their families. Our goal is to help them take that next step to invest early, invest with understanding and build wealth in their own name," said Sunil Singh, Founder & CEO, InvesTek and Founder of SheFin.