Date: September 22, 2026
Retail Expansion
- New store opened at Sindhu Bhavan, Ahmedabad, described as one of the city's most premium and fast-growing retail corridors
- New store opened at Mall 11, Jabalpur, strengthening presence in Central India market
- Total Department Stores: 117 as of 31st August 2026
Brand Portfolio Elevation
New Launches
- Watches: Swiss watches from \"Aerowatch\" and \"Milus\"
- Footwear: \"Rare'z\" from The House of Rare
- Apparel: \"Guess Jeans\" and \"Guess Lingerie\"
Partnerships
- Shoppers Stop × RBL: 3-tier co-branded credit card offering differentiated rewards, privileges and experiences
- STOP × Peter England: Exclusive menswear collaboration, now available across 53 stores
Marketing & Reach
- Lip Land Beauty Experience: GUINNESS WORLD RECORDS™ title for the Longest Line of Lipsticks, achieving 1,016 lipsticks with beauty enthusiasts
- First Citizen Club Fest: Exclusive member rewards including international & domestic trips, brand gifts, luxury stays, vouchers and entertainment
- Gifts of Love: Intellectual property activated for Raksha Bandhan