Shoppers Stop Limited submitted a regulatory filing to BSE Limited and National Stock Exchange of India Limited pursuant to SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, enclosing a press release dated August 26, 2026.
The disclosure announces a strategic collaboration between Shoppers Stop and Peter England to launch "STOP × Peter England," described as a "Shoppers Stop Exclusive Collab" that marks a significant new chapter for Shoppers Stop's menswear label. The collaboration combines Shoppers Stop's understanding of consumer preferences with Peter England's expertise in crafting accessible, quality menswear.
The collection features contemporary formal men's wear with emphasis on quality, comfort, and modern fits, designed for work and celebratory occasions. It will be initially available across 53 Shoppers Stop stores nationwide, with subsequent rollout across all stores pan-India.
The collaboration was officially unveiled at Shoppers Stop, Orion Mall, Bengaluru, in the presence of senior leadership from both companies.
Management Commentary
Kavindra Mishra, Customer Care Associate, MD and CEO of Shoppers Stop, stated: "For decades, STOP has been an integral part of Shoppers Stop's fashion journey and has earned the trust of millions of customers. As consumer preferences continue to evolve, we wanted to reimagine the brand for the next generation."
Vishak Kumar, CEO of Aditya Birla Lifestyle Brands Limited (Peter England's parent company), commented: "Our association with Shoppers Stop is over two decades long. The outcome is a line that packs world class quality at prices that we hope will delight the Shoppers Stop customer."
Company Background
Shoppers Stop Ltd. operates 110 department stores, 11 premium home concept stores, 79 Specialty Beauty stores, 81 Intune stores, and 20 Airport doors, occupying 4.4 million sq. ft. area.
Peter England sells over 14 million garments annually across 1000+ exclusive stores, 3,500+ multi-brand outlets, and 800+ towns, with strong e-commerce presence.
Aditya Birla Lifestyle Brands Limited operates a retail footprint of ~5 million sq. ft., comprising 3,362 exclusive brand outlets, presence across 39,500+ multi-brand outlets, and over 6,500+ shop-in-shops.
The information has been made available on the company's corporate website at https://corporate.shoppersstop.com/investors/.