Partnership Details

Shoppers Stop Limited and RBL Bank have launched a three-tier co-branded credit card portfolio comprising Gold, Platinum, and Black credit cards. The partnership combines Shoppers Stop's fashion and beauty ecosystem with RBL Bank's credit card expertise. The cards are launched in association with Visa as the network partner.

Card Variants and Benefits

RBL Bank Shoppers Stop Gold Credit Card

  • Complimentary Gold Membership worth ₹750
  • 10 Extra Reward Points for every ₹200 spent across Shoppers Stop universe
  • Welcome gift worth ₹1,000
  • Quarterly and annual milestone benefits

RBL Bank Shoppers Stop Platinum Credit Card

  • Complimentary Platinum Membership worth ₹1,500
  • 10 Extra Reward Points for every ₹200 spent across Shoppers Stop universe
  • ₹2,000 Shoppers Stop welcome voucher and gift worth ₹2,000
  • Complimentary makeover experience
  • Enhanced milestone benefits

RBL Bank Shoppers Stop Black Credit Card

  • Complimentary Black Membership worth ₹4,500
  • 15 Extra Reward Points for every ₹200 spent across Shoppers Stop universe
  • ₹3,000 Shoppers Stop welcome voucher and gift worth ₹3,000
  • Complimentary makeover experience
  • Enhanced milestone benefits

Additional Features

  • All card variants earn 4 Reward Points for every ₹200 spent on eligible transactions outside Shoppers Stop universe (subject to terms and monthly limits)
  • Reward Point values: Black card (1 point = up to ₹1), Platinum (1 point = ₹0.50), Gold (1 point = ₹0.25)
  • Instant card issuance with benefits available from first transaction
  • Cards unveiled by Bollywood actor Sara Ali Khan

Business Context

Shoppers Stop engages with 50 million+ customers annually and has 13.5 million First Citizen Club members. The cards are designed to create a differentiated shopping proposition rewarding customers for purchases and engagement with the Shoppers Stop ecosystem.

Executive Commentary

  • Kavindra Mishra, MD & CEO, Shoppers Stop: Emphasized creating a differentiated ecosystem of rewards, privileges and experiences across fashion and beauty
  • Bikram Singh Yadav, Head - Credit Cards, RBL Bank: Described the card as a "true style companion" adding exclusivity to fashion experience
  • Rishi Chhabra, Country Manager, India, Visa: Highlighted focus on elevating everyday lifestyles through secure and seamless payments