Shree Niketan Group of Schools launched the “Get Back Into The Conversation” campaign on 7 November 2026 to encourage parents to reconnect with their children amid growing AI influence. The initiative cites the Vivo Switch Off Study 2025, which found that one in four children say they speak to their parents less because of AI, and features a hero film portraying a teenager’s reliance on a laptop and AI, alongside supporting videos shared on the school’s Instagram page. This content may not be financially relevant.