Campaign Launch
Shriram Life Insurance announced the launch of a new advertising film titled “A Promise That Stands When It Matters Most”. The film, created by creative agency MoMantra, is based on a real family’s experience and illustrates how the insurer’s claim process works during a difficult period.
Claim Settlement Performance
The insurer highlighted its claim settlement record, stating a combined (individual and group) claim settlement ratio of 99.12% for the financial year 2025‑26. It further disclosed that approximately 94% of eligible, non‑investigative claims were settled within 48 hours of filing.
Operational Scale
Shriram Life operates through a network of 802 branches across India and serves more than 15.3 lakh in‑force policyholders. As of June 2026, its assets under management (AUM) reached ₹16,124 crore.
Leadership Quote
Casparus J.H. Kromhout, Managing Director and Chief Executive Officer of Shriram Life Insurance, said that trust in insurance is built when a company shows up at the moment of need and that the company wants its claim record to speak for the brand.
Digital Channels
The campaign video is available on multiple platforms including YouTube, Instagram, Facebook, LinkedIn, WhatsApp, Pinterest and Threads, with URLs provided in the release.
About Shriram Group
Shriram Group, the parent conglomerate, serves over 3 crore customers, employs more than 1.16 lakh people, and manages an AUM of ₹3.97 lakh crore as of June 2026, with a marketing force of over 1.85 lakh and more than 4,800 branches.