Sponsorship and Festival Overview
Signature Packaged Drinking Water, the title sponsor, partnered with the 13th edition of the Ziro Festival, which took place in the scenic Ziro Valley of Arunachal Pradesh from 24th to 27th September 2026. The festival’s theme, “One With Nature,” aligned with the brand’s philosophy of encouraging mindful, eco‑conscious living.
Statements from Key Representatives
Aanandita Datta, Vice President Marketing & Category Head of Diageo India, stated that the “One with Nature” initiative aims to create moments that help people reconnect with the natural world, and that Ziro Festival provides an authentic platform for this vision. Bobby Hano, Co‑founder and Director of Ziro Festival, emphasized the responsibility of hosting thousands of attendees in the valley and praised the synergy between music, community, and sustainability.
Artist Line‑up and New Stage Concept
The four‑day festival featured more than 40 artists without a traditional headliner hierarchy. Indian performers included Sukhbir, Sneha Khanwalkar, Midival Punditz, Shakthisree Gopalan, Shanka Tribe, and Parikrama. International acts comprised Sri Lanka’s Yohani, Algeria’s Fati Teniri, Palestinian‑French producer Isam Elias, and the Philippines’ Talahib, alongside participants from Thailand, Switzerland, South Africa, South Korea, Nepal, and Ireland. For the first time, the event introduced the “Cosmos Stage,” an informal space where the distinction between stage and audience was blurred, allowing spontaneous jams and unscripted collaborations.
Cultural and Indigenous Elements
Indigenous Apatani traditions remained central, with the Daminda harvest dance and traditional craft workshops integrated into the programme, reinforcing the festival’s commitment to cultural preservation.
Diageo India Profile
Diageo India, a leading beverage‑alcohol (alcobev) company in India, operates as a subsidiary of Diageo Plc. It is listed on both the National Stock Exchange and Bombay Stock Exchange under the name United Spirits Limited (USL). Headquartered in Bengaluru, the company runs 35 manufacturing facilities across the country and markets premium brands such as Johnnie Walker, McDowell’s No1, Black Dog, Black & White, Antiquity, Signature, The Singleton, Royal Challenge, Smirnoff, Greater Than, Don Julio, Tanqueray, and Godawan. Diageo India emphasizes positive societal impact through initiatives like Grain to Glass sustainability, responsible consumption, and ecosystem development.