Signify’s EcoLink Fan Activation at Lalbaugcha Raja
Signify (Euronext: LIGHT), the world leader in lighting, announced the deployment of approximately five hundred EcoLink brushless direct‑current (BLDC) fans across the iconic Lalbaugcha Raja pandal and its surrounding queue areas during the ten‑day Ganesh Chaturthi festivities in Mumbai. The installation comprises four EcoLink models – AiroJewel, AiroTrio, AiroKristal and AiroQuad 3B – each powered by BLDC motor technology that consumes 75 to 80 watts per fan, delivering up to 50 % lower electricity usage compared with conventional induction‑motor fans. Operating continuously, 24 hours a day throughout the celebration, the fan network is projected to consume roughly 4,200 units (kWh) of electricity in total.
Nikhil Gupta, Head of Strategy and Marketing for Signify Greater India, stated that the activation provides a tangible example of the company’s commitment to innovation and energy‑efficient cooling, enhancing the comfort of devotees who spend time waiting and moving through crowded areas. In addition to the functional cooling solution, Signify installed extensive branding assets—including large hoardings, drop‑downs, lilliputs and other visibility elements—throughout the venue to reinforce EcoLink’s value proposition. The on‑ground experience also features personal handheld EcoLink fans available for purchase and an interactive activity where visitors can shout “Hawa Cha Raja EcoLink” for a chance to win gifts.
The press release also outlines Signify’s broader corporate credentials: in 2025 the company recorded sales of €5.8 billion, employed approximately 27,000 staff, and operated in more than 70 markets worldwide. Signify is listed on the Dow Jones Sustainability World Index and holds an EcoVadis Platinum rating, underscoring its focus on sustainable practices.
Key figures: ~500 fans installed; fan power 75‑80 W each; total electricity consumption ~4,200 kWh; energy saving up to 50 % versus conventional fans; activation period ten days, 24 h operation.
Branding and engagement: venue‑wide branding assets; handheld fan sales; visitor interaction contest.
Corporate snapshot: 2025 revenue €5.8 bn; ~27,000 employees; presence in >70 markets; Dow Jones Sustainability World Index member; EcoVadis Platinum rating.