Signify (Euronext: LIGHT) announced EcoLink as official partner of Sunrisers Hyderabad ahead of the upcoming cricket T20 season.
The partnership aims to boost EcoLink’s visibility across India through on‑ground branding, headgear logos, and integrated campaign activations during matches.
Signify executives Sumit Joshi and Nikhil Gupta highlighted EcoLink’s consumer traction and its alignment with Sunrisers’ spirit to deepen household reach.
Sunrisers CEO K Shanmugam said the tie‑up will enhance fan experience as team, led by captain Ishan Kishan, competes for the trophy.