Overview
On Saturday, SILAII held a special ceremony at Santhosh Hall, VGP Resort, Chennai, to present a car to each of four long‑serving senior employees as a token of appreciation for their dedication to the company’s growth.
Recipients and Family Involvement
The employees honoured were Ragul Kishan, Chief Production Officer; Midhun Mohan, Marketing Head; Nishanth, Research & Development Head; and Sathiya Narayanan, Production Head. Each recipient’s family was invited to the venue and allowed to choose the specific car model they preferred, turning the announcement into a shared celebration for the entire family.
Origin of the Initiative
The idea originated at a family function attended by SILAII’s Founder and CEO, Arun Titan, who observed a long‑serving team member arriving on a two‑wheeler with his whole family after a long journey. The sight prompted Titan to consider how the people who helped build SILAII could enjoy the same comfort and security he experiences in his own daily commute.
CEO Statement
Speaking at the ceremony, Arun Titan said, “I go back home safely in my car every day, and I wanted the people who have built SILAII with me to enjoy the same comfort and safety with their families. This initiative is a way of expressing our gratitude to them and sharing the success we have built together.”
Company Background and Workforce Details
Founded in 2019 by Arun Titan, SILAII is India’s first sculptural home‑decor brand, offering IP‑certified handcrafted sculptures ranging from 5 inches to 50 feet, including devotional pieces, levitating sculptures, car‑dashboard idols, temple replicas, busts of leaders and icons, official movie merchandise, and custom corporate gifts. The brand has sold more than 2,00,000 products and operates in over 50 countries, with a portfolio that spans home décor, bespoke creations, corporate gifting, and large‑scale public‑sculpture installations, including more than 50 government projects. Notable works include a 30‑foot Nilgiri Tahr sculpture installed at the Tamil Nadu Secretariat and the SILAII Artscape initiative that designs landscapes through art.
SILAII runs flagship stores in Adyar, Chennai; R.S. Puram, Coimbatore; and a massive sculpture store in Banjara Hills, Hyderabad. The company employs over 250 people, with approximately 80% of its factory workforce comprising women, many from rural communities who have found their first formal employment and an opportunity to develop artistic skills with SILAII.
Future Vision
Arun Titan outlined the company’s vision to make art accessible while creating sustainable livelihoods for its artisans. SILAII plans to establish an arts college that will enable more young people to pursue art as a respected and viable profession, thereby extending growth opportunities beyond the workplace to benefit employees and their families.