Silverpush Announces Cannes Lions Success
On July 29, 2026, from New Delhi, Silverpush – a contextual intelligence company operating as SilverEdge Technologies Pvt Ltd – issued a press release celebrating a landmark achievement at the Cannes Lions International Festival of Creativity 2026. The agency partner Epitaph Group Inc., together with McCann Canada, secured two Gold Medals (Use of Data and Analytics; Data Integration) and one Silver Medal (Audience Insights) in the Media Lions category for a campaign created for Kids Help Phone, one of Canada’s most iconic charities.
The campaign leveraged Silverpush’s AI‑driven Contextual Intelligence Engine to reverse the YouTube algorithm that typically classifies certain content as brand‑unsafe. By doing so, the team was able to identify and reach young audiences consuming such content, connecting them with mental‑health assistance at moments of need. Silverpush built a custom contextual universe that combined AI analysis with human review to target mental‑health discourse, emotional distress, and other sensitive signals across YouTube, CTV, TikTok, and the web.
"We came to Silverpush with the initial idea to reverse the algorithm on YouTube, so we could target content that was deemed brand unsafe," said Scott Stewart, Executive Vice President at Epitaph Group. "This campaign is proof that smart‑tech can be used for good and we value Silverpush's partnership in our journey to winning at Cannes Lions."
Media Lions president Sindhuja Rai, chief client officer at WPP Media APMEA, noted that the charity nature of the work precluded a Grand Prix award, suggesting a different outcome might have occurred under other criteria.
Silverpush’s technology analyses signals at the content level to deliver contextually relevant, brand‑suitable advertising without relying on personal identifiers, operating across major digital platforms. The company listed Aastha Sharma, Head of Marketing‑APAC, as the media contact (aastha.sharma@silverpush.co).