Campaign Overview

Skydecor Laminates launched the #IsDiwaliDilRoshan campaign for Diwali 2026, positioning the brand around the theme of family reconnection rather than product promotion. The central question posed was “who have you made space for?” and the narrative emphasized emotional bonds over decorative laminates.

Creative Execution and Reach

A 60‑second digital film depicts a typical Indian household where a son and his father are not speaking, and a daughter intervenes with a thoughtful Diwali gesture that brings them together. The film highlights that both father and son independently choose the same laminates for the home, symbolising shared values. The video achieved more than 10 million views, trended on Instagram, and was widely shared across Skydecor’s social media channels.

#DilRoshanContest Engagement

The campaign incorporated the #DilRoshanContest, inviting audiences to submit personal stories of love, forgiveness, and family. Over 300 heartfelt entries were received, turning the promotional effort into a user‑generated festive movement that amplified the brand’s emotional resonance.

Executive Commentary

Mr. Utsav Garg, Managing Director of Skydecor Laminates, stated that the aim was “a story that moves people and gives the brand a meaningful place in their lives.” Mr. Manoj Bansal, also Managing Director, added that “visibility brings a campaign to screens, but emotional relevance makes people connect and share.” Chief Marketing Officer Aastha Matharu explained that the initiative was a digital‑first effort designed to extend the film’s message beyond the screen through powerful insights and emotive storytelling.

Strategic Positioning

Traditionally, the Laminates & Plywood category relies on seasonal greetings and product‑centric visuals. Skydecor’s approach diverges by foregrounding relationships, thereby extending its “Own Your Space” philosophy from physical interiors to emotional spaces. The brand asserts that while it already reaches millions of homes with decorative laminates and Soffito panels, the #IsDiwaliDilRoshan campaign now reaches “millions of hearts.”

Disclaimer

The press release is provided under an arrangement with NRDPL, and PTI assumes no editorial responsibility for its content.