Skyscanner launched “Hotline to SKY” travel helpline for IPL 2026, featuring cricketer Suryakumar “SKY” Yadav’s pre‑recorded tips.
In eight days the activation logged over 3,000 calls, with 35% seeking last‑minute travel advice and 31% planning longer itineraries.
Campaign reached ~21 million people via outdoor billboards in Delhi/Mumbai and >1 million social engagements, boosting awareness of Skyscanner tools.
Search data showed a 10‑fold month‑on‑month rise in Navi Mumbai Airport queries during the 10‑12 April match weekend, reflecting heightened travel interest.