SleepyCat Announces Expansion of Physical Retail Network
On October 5, 2026, SleepyCat issued a press release from Gurugram, India, stating that it is extending its retail footprint beyond the traditional metro markets. The company will open new Sleep Studios in seven cities – Indore, Jaipur, Zirakpur, Ludhiana, Visakhapatnam, Kakinada and Surat – thereby increasing the total number of offline locations where customers can experience its sleep products.
The expansion is presented as a strategic effort to bring an experience‑led mattress shopping journey closer to consumers in fast‑growing urban centres. SleepyCat emphasizes that a mattress purchase differs from other home essentials because comfort can only be assessed by physically trying the product. The new studios will allow shoppers to lie down on various mattress models, compare dimensions, materials and features, and receive personalized guidance from the SleepyCat team.
SleepyCat’s product portfolio showcased in the studios includes memory‑foam, latex and hybrid mattresses, as well as complementary sleep‑related items such as pillows, mattress protectors, toppers and bed frames, all available for in‑store trial. The company notes that this offline presence complements its online channels, enabling a seamless journey where customers discover products online, research them on mobile devices, and then visit a studio for hands‑on evaluation before finalising a purchase.
By targeting cities that are witnessing changing lifestyles, expanding urban communities and rising demand for convenient retail experiences, SleepyCat aims to make quality sleep solutions more accessible without requiring customers to travel to larger metropolitan areas.
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