Sonos stock fell 11% on Tuesday after Bose announced its new Lifestyle Collection of premium speakers.
Bose's lineup includes Ultra Speaker $299, Ultra Soundbar $1,099, and Ultra Subwoofer $899, with Alexa+ built‑in, shipping May 15.
Sonos reported Q2 revenue $281.5 million (+8.4% YoY) beating estimates, and narrowed adjusted loss to 2 cents per share.
Sonos filed for $40 million tariff refunds, hired former Walmart exec Frank Barbieri as COO, and saw 48% EBITDA rise.