Announcement
Sony India Private Limited unveiled the BRAVIA Professional Displays BZ‑P Series, a newly designed portfolio of sixteen 4K HDR professional displays ranging from 43‑inch to 85‑inch screens. The series comprises three tiers – the flagship BZ40P Series, the enhanced BZ35P Series, and the essential BZ30P Series – and is positioned for corporate, higher‑education, retail, transportation and public‑sector environments.
Product Portfolio and Model Line‑up
- BZ40P Series (Flagship Performance): Four models – FW‑85BZ40P, FW‑75BZ40P, FW‑65BZ40P, FW‑55BZ40P – sized 55‑inch to 85‑inch, featuring Deep Black Non‑Glare Premium technology with up to 47% anti‑glare, 700 nits peak brightness, and IP5X dust‑resistance on select units.
- BZ35P Series (Enhanced Performance): Six models – FW‑85BZ35P, FW‑75BZ35P, FW‑65BZ35P, FW‑55BZ35P, FW‑50BZ35P, FW‑43BZ35P – covering 43‑inch to 85‑inch, equipped with Deep Black Non‑Glare Standard technology delivering 25% anti‑glare and 500 nits brightness, also IP5X‑rated where applicable.
- BZ30P Series (Essential Professional Performance): Six models – FW‑85BZ30P, FW‑75BZ30P, FW‑65BZ30P, FW‑55BZ30P, FW‑50BZ30P, FW‑43BZ30P – spanning 43‑inch to 85‑inch, offering Deep Black Non‑Glare Standard with 25% anti‑glare and 400 nits brightness.
Key Technologies
The displays integrate Sony’s Deep Black Non‑Glare technology (premium on flagship, standard on other tiers) to minimise reflections while preserving deep contrast. AI‑powered XR signal processing enhances colour accuracy, clarity and realism. Brightness levels are calibrated between 400 and 700 nits depending on the model tier, ensuring visibility in bright, direct‑light environments.
Design, Installation Flexibility and Software
A thin, lightweight chassis with narrow bezels and a universal frame enables portrait orientation and videowall configurations. Centralised VESA mounting holes simplify wall‑mounting, and integrated in‑chassis handles on the 75‑inch and 85‑inch units aid transportation. The series incorporates an integrated System‑on‑Chip (SoC) architecture, eliminating the need for external set‑top boxes for digital signage. A new user interface and setup programme streamline deployment, while extensive compatibility testing with leading CMS providers ensures seamless integration with existing content‑management platforms.
Energy Efficiency and Sustainability
The BZ‑P Series employs a high‑efficiency optical system and XR‑processor‑based AI backlight control, delivering up to 31% lower power consumption compared with the previous BZ‑L Series. All models are Energy Star certified and pending EPEAT certification. Sony’s proprietary SORPLAS™ recycled‑plastic material is used in up to 43% of the chassis in select models. An on‑board ECO Dashboard allows users to monitor and optimise energy usage, supporting lower total cost of ownership and corporate sustainability goals.
Pricing and Availability
The series is priced starting at INR 1,40,000, with final pricing varying by screen size and configuration. All sixteen models are available immediately across India through Sony’s authorised professional solutions distribution network.
Executive Comment
Sunil Nayyar, Managing Director of Sony India, stated that the Indian professional‑display market is experiencing strong momentum driven by rapid digital‑infrastructure expansion across enterprises, retail, education, transportation and public‑sector environments. He emphasized that the BZ‑P Series reinforces Sony’s commitment to delivering industry‑leading display solutions that combine superior picture quality, operational efficiency, reliability and sustainability.
About Sony India
Sony India Private Limited, a subsidiary of Sony Group Corporation, Japan, operates as a premium brand across television, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company prioritises customer satisfaction, high service standards and environmental sustainability, aiming for a zero environmental footprint throughout product lifecycles.